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Behavioral Insights

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Cognitive Dissonance: Managing Conflicting Beliefs and Behaviors

  • Post author:nsssean
  • Post published:2024년 12월 08일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

Cognitive dissonance is a common psychological phenomenon that occurs when individuals hold conflicting beliefs or engage in behaviors that are inconsistent with their values. This internal conflict can lead to…

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Loss Aversion: Why We Fear Losses More Than We Value Gains

  • Post author:nsssean
  • Post published:2024년 11월 27일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

Loss aversion is a powerful psychological phenomenon that influences our decision-making processes in significant ways. As humans, we tend to fear losses more than we value gains, a concept deeply…

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The Dunning-Kruger Effect: Overestimation of Ones Ability

  • Post author:nsssean
  • Post published:2024년 11월 19일
  • Post category:Behavioral Insights
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The Dunning-Kruger Effect is a fascinating psychological phenomenon where individuals tend to overestimate their abilities, leading to misguided confidence and poor decision-making. This effect, named after psychologists David Dunning and…

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Social Identity Theory: The Impact on Personal and Group Behavior

  • Post author:nsssean
  • Post published:2024년 11월 08일
  • Post category:Behavioral Insights
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Social Identity Theory is a fundamental concept in psychology that explores how individuals define themselves based on their group memberships. This theory has a profound impact on both personal and…

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Framing Effect: How Presentation Changes Our Decisions

  • Post author:nsssean
  • Post published:2024년 10월 27일
  • Post category:Behavioral Insights
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In the world of decision-making, the way information is presented can significantly influence our choices. This phenomenon, known as the Framing Effect, sheds light on how the framing or phrasing…

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The Psychology of Goal Setting and Achievement

  • Post author:nsssean
  • Post published:2024년 10월 17일
  • Post category:Behavioral Insights
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In the realm of psychology, the concept of goal setting and achievement holds a significant place. Understanding how setting goals impacts motivation is crucial in unlocking our full potential. Exploring…

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Behavioral Insights into Health and Wellness Choices

  • Post author:nsssean
  • Post published:2024년 10월 07일
  • Post category:Behavioral Insights
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In today's fast-paced world, making informed decisions about our health and wellness is crucial. Understanding the intricate processes behind our choices can provide valuable insights into how we can improve…

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The Halo Effect: Perceptions and Their Impact on Judgments

  • Post author:nsssean
  • Post published:2024년 09월 27일
  • Post category:Behavioral Insights
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Perceptions play a crucial role in shaping our judgments and decisions. One such cognitive bias that significantly impacts our assessments is the Halo Effect. This phenomenon, where our overall impression…

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Understanding the Sunk Cost Fallacy and How to Avoid It

  • Post author:nsssean
  • Post published:2024년 09월 19일
  • Post category:Behavioral Insights
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In a world where decision-making plays a crucial role in our personal and professional lives, understanding the concept of the sunk cost fallacy is paramount. This cognitive bias, which leads…

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Anchoring Bias: How Initial Information Skews Our Judgments

  • Post author:nsssean
  • Post published:2024년 09월 11일
  • Post category:Behavioral Insights
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Anchoring bias is a cognitive bias that influences decision-making by relying too heavily on the first piece of information encountered. This bias can lead individuals to make judgments or estimates…

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