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Self-Control: Understanding and Enhancing Willpower

  • Post author:nsssean
  • Post published:2025년 02월 06일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

Self-control, the ability to resist temptations and impulses, is a crucial aspect of achieving success in various areas of life. Understanding the science behind self-control can provide valuable insights into…

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The Endowment Effect: Why We Value What We Own More Highly

  • Post author:nsssean
  • Post published:2025년 01월 26일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

The Endowment Effect, a fascinating psychological phenomenon, sheds light on why we tend to place higher value on things we own compared to identical items we don't possess. Originating from…

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Confirmation Bias: Seeking Information That Supports Our Beliefs

  • Post author:nsssean
  • Post published:2025년 01월 17일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

Confirmation bias is a common cognitive bias that affects decision-making processes. It involves seeking out information that confirms pre-existing beliefs while ignoring or dismissing evidence that contradicts those beliefs. This…

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The Role of Emotion in Memory Formation and Recall

  • Post author:nsssean
  • Post published:2025년 01월 05일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

In the field of cognitive psychology, the relationship between emotion and memory has long been a subject of fascination and study. Emotions play a crucial role in the formation and…

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Optimism Bias: The Influence on Risk Perception and Decision Making

  • Post author:nsssean
  • Post published:2024년 12월 28일
  • Post category:Behavioral Insights
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In the realm of decision making and risk perception, the concept of optimism bias holds significant influence. This cognitive bias, characterized by individuals underestimating their own risks of experiencing negative…

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The Science Behind First Impressions and Their Lasting Effects

  • Post author:nsssean
  • Post published:2024년 12월 18일
  • Post category:Behavioral Insights
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First impressions are not just fleeting moments, but rather powerful determinants of how we perceive and interact with the world around us. The psychological impact of these initial encounters can…

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Cognitive Dissonance: Managing Conflicting Beliefs and Behaviors

  • Post author:nsssean
  • Post published:2024년 12월 08일
  • Post category:Behavioral Insights
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Cognitive dissonance is a common psychological phenomenon that occurs when individuals hold conflicting beliefs or engage in behaviors that are inconsistent with their values. This internal conflict can lead to…

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Loss Aversion: Why We Fear Losses More Than We Value Gains

  • Post author:nsssean
  • Post published:2024년 11월 27일
  • Post category:Behavioral Insights
  • Post comments:0 Comments

Loss aversion is a powerful psychological phenomenon that influences our decision-making processes in significant ways. As humans, we tend to fear losses more than we value gains, a concept deeply…

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The Dunning-Kruger Effect: Overestimation of Ones Ability

  • Post author:nsssean
  • Post published:2024년 11월 19일
  • Post category:Behavioral Insights
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The Dunning-Kruger Effect is a fascinating psychological phenomenon where individuals tend to overestimate their abilities, leading to misguided confidence and poor decision-making. This effect, named after psychologists David Dunning and…

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Social Identity Theory: The Impact on Personal and Group Behavior

  • Post author:nsssean
  • Post published:2024년 11월 08일
  • Post category:Behavioral Insights
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Social Identity Theory is a fundamental concept in psychology that explores how individuals define themselves based on their group memberships. This theory has a profound impact on both personal and…

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